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Some of you might recall that nearly a decade ago, before we’d ever heard of coaching or thought to start a business, the two of us wanted to write a book.

While we worked in lonely offices in different parts of Virginia, we stayed sane by emailing drafts of our book back and forth. For a while, that book (it was a self-help guide about dating and relationships for college-aged women) was our only plan:

Write a book. Find an agent. Publish book. Become famous and make lots of money.

It wasn’t a great plan, obviously. And …