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If you read this blog with even semi-regularity, you probably knew about our latest program, The Passion Plan.

We’d never created something like this before, so we pulled out all the stops. In it’s original form, it was a 3-month coaching experience full of individual coaching, group calls, calls with other experts, and a ton of other bonuses.

We were really excited when an unexpectedly large number of people asked us for more information and took us up on our offer to a do free breakthrough coaching session.

All signs pointed to this being a huge hit … and then everything went to shit.

OK, that’s kind of melodramatic. But things did not turn out the way we expected.

We kept getting scarily similar feedback, over and over again. It went something like this: “I love this! I’m bored at my job, I have no idea what I’d rather be doing, I want to figure out my passion, I totally get the value of this program … but I feel like I can’t afford it.”

Over and over again, the same response.

When you’re emailing and talking on the phone with some really cool people who genuinely want to work with you but just can’t take the next step, t’s enough to nearly break your heart.

I was sad for them, that they couldn’t do it. And I was sad for me, that I couldn’t work with them. And I was sad for our business, as a whole, that this program we’d poured so much of ourselves into was going to go nowhere.

In the past, this would have been enough to send me in to The Hood of Despair {this is a state of being I coined, which I’m fond of doing when I’m incredibly down in the dumps. For best results: Zip up a sweatshirt, put the hood over your head, and lay on the floor sulking. I highly recommend it the next time you want to indulge in self-pity.}

The proverbial road had diverged, Robert Frost-style: We (Kristen is also fond of The Hood when necessary) could go down into The Hood of Despair or we could … choose the other direction. {I’m not a poet, clearly.}

We chose not to sulk. Instead, we got mad.

Not the frustrated, resentful, bitter type of mad, but the passionate, rebellious, revolutionary type of mad.

It sucks that so many cool, fun, and interesting 20- and 30-somethings feel bored and unfulfilled day after day.

It sucks even more that these people genuinely desire to change their circumstance and can’t afford to do anything about it. Which obviously just keeps them perpetually stuck.

Something has to be done about this. Not to get too revolutionary on you, but what does this say about our society? How is it fair that during a time in your life when you’re supposed to be defining yourself and making a difference, you’re forced to stay stagnant?

So, we did something about it.

Instead of lounging around in The Hood of Despair, we rapidly course-corrected and came up with something that I’m way more excited about than the original program.

The new Passion Plan process is simpler, much more affordable, and just as powerful as ever.

You can read about the specific changes we made, plus watch our new intro video, on the Passion Plan page of our site. We also made a slightly longer video where we’re giving you a free coaching tool that you can use to take the first step toward figuring out your passion. You can get that in the blue bar at the top of the page.

As it turns out, our “failure” wasn’t actually a failure. It was a call to action to create something that people will love and benefit from even more than anything else we’ve ever created.

So, it probably doesn’t need to be said, but I enjoy stating the obvious: Your “failure” might be your next big “win” in disguise. How can you get out of The Hood of Despair, and start to see things a little differently? Let us know in the comments!

And of course, we’d also love to know what you think about the newest evolution of The Passion Plan. Head on over to that page, take a look, and tell us what you think.

Much Love,

Rachel (+ Kristen)

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