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If you’re someone who’s been wanting to flex your creativity muscle, but keeps feeling stuck — by lack of inspiration, or a fear of not being good enough, or the struggle to find time for creativity — this episode is for you.

Todd Searle is a creator by nature, and yet he kept finding himself in jobs where his creativity felt stifled. He’s had dozens of ideas for businesses and creative projects over the years, but none of them seemed to work out the way he’d hoped. He realized that if he was ever going to achieve his big dreams, he needed a new approach.

So … he wrote and published a book! And not just any book — a book about creativity, where he interviewed successful entrepreneurs and creatives to get their insight into how he could turn his big dreams into reality.

And now he’s sharing what he learned with us! In this week’s interview with a normal person, Kristen & Todd got into…

After you’ve listened, leave us a comment below to share how Todd’s wisdom resonated with you!


Todd Searle has always wanted to start a business. He has worked in retail sales, consulting, government, cloud software, and is now a published author. Throughout his previous jobs, Todd knew something was missing: creativity. As an author and creator, he has faced an uphill battle transitioning some of his most inspired ideas into successful commercial ventures. In his book, 32 Regrets: A Guide to Reclaiming Creativity, Todd examines some of the most inspiring stories of successful entrepreneurship today. He hopes to encourage a greater understanding of the creative mind and its creative development so that others can unlock the secrets to unleashing their own curiosity. When he’s not writing about creativity, Todd helps create content with other brands, and spends as much of his time outside as possible.


Bonus Book Club! Big Magic by Elizabeth Gilbert (June 2018)

Getting un-stuck from a beige existence with Nate Otto (July 2018)

Blog: How to tell if you should quit your job and work for yourself (April 2019)

Blog: Are you chasing the wrong dream? (January 2020)


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6 comments | add a comment | Share this > Tweet this > Email this >
  1. Loved this discussion with Todd. I love the idea of having a journal with you to jot down your ideas-they almost always come to me organically throughout my day. I will often rip out magazine articles or photos when I see them for inspiration because otherwise I will immediately forget.

    1. So glad you enjoyed this episode! It’s true that ideas always seem to come at the most inopportune moments, right? Lol. I also love Todd’s idea of having a journal with you to jot them down when they show up. 🙂

  2. I was driving when I listened to this! I thought, “Me too!” many times. And I have quotes that I can no longer remember. Therefore, I will be listening again with a my computer open to a word doc! This episode resonated me more than Liz Gilbert’s Big Magic episode. Surprise! I might just buy his book!

    1. Agreed, Dina! Todd dropped so many wisdom bombs in this episode, I also want to re-listen and write some of them down! That’s a HUGE compliment to Todd that this episode resonated even more than our Big Magic episode — I’ll be sure to pass that along to him. You should totally get his book! 🙂

  3. Everything about this episode spoke to me. Before knowing I was going to listen to this podcast this morning, I had literally written “ideation” and “convergence” on an outline as two of the steps in a process with clients (I have a new-ish business and am constantly working on refining the process and explaining things better). This past Thursday, I posted my first article publicly that was more creative vs. linear and proceeded to have a complete spiral of fear and doubt after posting. Todd talked about everything that has been going through my brain the last week, and me randomly picking this episode and this podcast this morning was like a universal reassurance that I’m on the right track.

    1. I love that this episode showed up at the exact perfect time for you, Amanda! Definitely sounds like validation from the Universe that you’re on the right track. It’s super vulnerable to share your creative side with the world, so it’s completely normal that you had a bit of a freak out after posting that article. But hopefully this episode reassured you that expressing your creativity is worth the vulnerability hangover and if you can breathe through the discomfort, it’ll lead you to some very cool places. Thanks for sharing!

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